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Index > Knowledge > How to avoid being judged as spam?
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2023/05/25
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How to avoid being judged as spam?
How to avoid being judged as spam?
  • Email address filtering is essential
If you send mass emails to a large number of invalid addresses, This will lead to a higher email bounce rate and directly reduce the credibility of the account for sending emails. When the reputation is too low,ISPwill mark the sender as Spammers. Therefore, before obtaining a new batch of email addresses to send letters, you must first filter out invalid addresses
 
Second, do not send development letters with the same content in batches , which is very easy to be judged as spam by the system. It is recommended to modify the same content in multiple versions. For example, use variables in emails, or letAIrewrite multiple versions
 
3. Emails do not have large attachments
Insert large attachments and large images in emails , it is easy to be identified as a phishing email, which affects the delivery rate and open rate. So try to avoid this when writing emails.
 
Fourth, pay attention to switchingIPAddress
Do not use the same IPAddress to send mass emails. However, frequently changing the IP address is impossible for general mailbox software. It is recommended that foreign traders choose professional mail service providers.
 
Five, need to add unsubscribe option
It's not just for the recipient's experience , is also required by law. Must follow the requirements, email marketing will be effective
 
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